Beyond Sight and Sound: Multi-Sensory Marketing in Tourism
Image by Everett Dennison, Sarasota Farmer’s Market in Florida
When we think of marketing, we often picture visual ads or catchy audio jingles. But the most unforgettable experiences go beyond sight and sound; they tap into all our senses. For tourism, this opens the door to creative strategies that make a destination truly come alive.
Touch: Making Tourism Tangible
Textured brochures, event wristbands, or even giveaways like embroidered tote bags create a physical connection to your brand. Touch makes abstract ideas feel real.
Taste: A Flavor of Place
Food festivals, farmer’s markets, and sample tastings allow visitors to literally taste the culture of a community. Nothing communicates “authentic experience” faster than local flavors.
Smell: Memory’s Shortcut
The scent of pine at a holiday market or orange blossoms during spring instantly transports people. Smell is the most powerful trigger for memory, make sure you use it intentionally.
Why It Works
According to tourism research, multi-sensory marketing boosts recall and emotional connection. It makes people not just aware of your destination but longing to return to it.
“The strongest impressions aren’t always seen or heard — they’re felt.”
Expert Tip: Next time you plan an event or campaign, ask: What will people touch, taste, or smell? Layering these senses ensures your message lingers long after the visit.
